Digital media is an evolving industry and has gained popularity in the advertisement world very quickly, due to its ability to promote the businesses efficiently and reaching the right target audience. This course will acquaint you with the best digital practices, and help you acquire practical skills to venture in the world of online advertising. By the end of this course, you will understand principles of online advertising and knowledge to kick start your career in an agency or advertise your business online.

Week 1:

    Understanding Digital media (Global Case Studies/ Transformation in past 5 years)

    Digital Media as a marketing touch point

    Digital jargons (Impressions / Reach/ Engagement) (Quiz)

    Difference between paid and organic with examples

Week 2:

    How does internet know so much about me? (Explain with SEO techniques)

    Hence, Digital Marketing allows you to reach out to the right audience eliminating wastage. (Videos)

    Businesses are shifting their advertising budgets to digital on big advertising platforms (Google, Facebook, Instagram, Snapchat, Inmobi)

Week 3

    Programmatic vs direct buy

    How do we buy media online (Explain different buying modules- CPC, CPM, CPV, eCPV CPCV) examples of view count

    How do we decide on a buying module (map against objectives)?

Week 4:

Live dashboards (Google and Facebook)

Week 5

    Guest lecturer 1

    Guest lecturer 2

Week 6

    Assignments and Presentations


Participants will develop in-depth knowledge related to online advertising and will be equipped with practical skills to advertise their businesses on digital platforms while targeting their desired audience. The course will also enable to do paid marketing campaigns via social media platforms.

Note: This course is from an introduction to intermediate level of proficiency and is suitable for individuals who have, from no experience to up-to three years of experience in the field of study.

Days: Mondays and Fridays
Time: 06pm-08pm
Duration: For seven consecutive weeks. Starting from September 11, 2019. (14 Sessions in total).


PKR: 21,500


10% Early bird discount

The following Group Discounts are offered:

    -2 participants get 10% off each,

    -3 participants get 15% off each, and

    -If more than 3 participants apply, they get 20% off each.

Note: Please note that compound discounts are not applicable, and if you are eligible for two discounts then only the greater discount offering will apply.

We have limited seats, so hurry up & book your slot by making a partial payment of PKR 2000 only!

Please ensure you have read all our terms and conditions including the payments and refund policy.

You must meet all the below mentioned minimum requirements to be eligible.

Please complete all sections in the 'Register Now' form on your right-hand side. Incomplete forms will not be accepted.


Once you have completed the online registration form and registered for your desired course(s), you may proceed to payment. You can pay online (via credit/debit card) OR by downloading the voucher (and paying at any Allied Bank Branch).

Once you make the payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will automatically get updated.


Read up about the course in advance, so that you are aware of what is happening in the classes from day on

Attend all the lectures and group activities for this course.

Submit all assignments and projects given to you on time.


To be eligible for a course at the Lifetime Learning at LUMS you must meet following criteria:

A good grasp of basic English language as most of the Lifetime Learning courses will be taught in English.

Minimum age requirement of 15+ years.