CONTENT MARKETING, SEO AND GOOGLE ADS FUNDAMENTALS

In this course, participants will learn the fundamentals of Digital Marketing, SEO, Content Marketing and Google Ads. This course will help in understanding how big the digital world is and where do we stand, what is the scope of Digital Marketing, how search engines work, how can we rank our products/businesses highly on Google to get quality traffic, how does content help in enabling sales for a business, how to create good content, how can Google Ads be used to get instant leads and how do we connect everything in the bigger picture of Digital Marketing, among other topics.

COURSE OUTLINE

  • Digital Marketing & its Importance
  • Content Marketing vs. Digital Marketing
  • SEO & its importance
  • Optimizing Content for maximum search visibility
  • Keyword Research & Types
  • On-Page & Off-Page Optimization
  • Tools for SEO
  • Google Ads Basics
  • Hands-on Exercises & Practical Examples
Days: Mondays and Fridays
Time: 06pm-08pm
Duration: For seven consecutive weeks. Starting from September 11, 2019. (14 Sessions in total).

COURSE FEE

PKR: 21,500

DISCOUNTS:

10% Early bird discount

The following Group Discounts are offered:

    -2 participants get 10% off each,

    -3 participants get 15% off each, and

    -If more than 3 participants apply, they get 20% off each.

Note: Please note that compound discounts are not applicable, and if you are eligible for two discounts then only the greater discount offering will apply.

We have limited seats, so hurry up & book your slot by making a partial payment of PKR 2000 only!

Please ensure you have read all our terms and conditions including the payments and refund policy.

You must meet all the below mentioned minimum requirements to be eligible.

Please complete all sections in the 'Register Now' form on your right-hand side. Incomplete forms will not be accepted.


REGISTRATION DONE, WHAT'S NEXT?

Once you have completed the online registration form and registered for your desired course(s), you may proceed to payment. You can pay online (via credit/debit card) OR by downloading the voucher (and paying at any Allied Bank Branch).

Once you make the payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will automatically get updated.

WHAT IS EXPECTED OF YOU?

Read up about the course in advance, so that you are aware of what is happening in the classes from day on

Attend all the lectures and group activities for this course.

Submit all assignments and projects given to you on time.

MINIMUM REQUIREMENTS

To be eligible for a course at the Lifetime Learning at LUMS you must meet following criteria:

A good grasp of basic English language as most of the Lifetime Learning courses will be taught in English.

Minimum age requirement of 15+ years.